Harlow Fitness
Brand identity, website, and digital toolkit for an independent fitness studio competing against national chains — resulting in a 60% increase in membership sign-ups.
60%
Membership sign-up increase
48+
Brand assets delivered
8 wks
Project duration
Client
Harlow Fitness
Category
Brand Identity & Web Design
Year
2025
Services
Brand
Web Design
Graphic Design
Harlow Fitness was a genuinely excellent studio being out-marketed by chains with ten times the budget. The product was great — the brand wasn't telling that story.
Independent fitness studios either look too corporate (imitating chains) or too grassroots (Google Fonts and Canva). Harlow needed to carve its own lane: community-first but premium.
We built an identity around energy and intention — a bold wordmark, a deep forest green palette, and a website that led with real member stories and class culture over stock photography.
60%
Membership sign-up increase
48+
Brand assets delivered
8 wks
Project duration
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