Meridian Group
A full rebrand for a mid-market financial advisory firm — repositioning them to attract institutional clients and high-net-worth individuals.
2.8×
Increase in qualified leads
60+
Brand assets delivered
8 wks
Time to market
Client
Meridian Group
Category
Brand Identity & Strategy
Year
2024
Services
Brand
Graphic Design
Meridian Group had built a strong reputation but their visual identity hadn't kept pace. They needed a brand that could sit in the same room as the firms they were pitching against.
The existing identity felt dated and generic — indistinguishable from hundreds of other advisory firms. Prospects couldn't articulate what made Meridian different.
We developed a refined identity grounded in authority and precision — a custom wordmark, a refined typographic system, and a suite of print and digital collateral that commands attention.
Colour System
Navy
#1E3A5F
Gold
#C9A84C
Ivory
#F8F7F5
Charcoal
#2C2C2C
Typography
Display
Cormorant Garamond
Body
Inter
Deliverables
2.8×
Increase in qualified leads
60+
Brand assets delivered
8 wks
Time to market
Next project
Web Design & Development
Prism Digital
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